Instagram was acquired for $1B with just 13 employees

Whatsapp was acquired for $19B with 55 employees

Youtube was acquired for $1.65B with 65 employees

13, 55, …. 65

Compared to these tiny B2C teams, even the best B2B SaaS teams are an order or two of magnitude larger at exit.

Why? Because getting distribution in SaaS is really really hard. You need armies of people to market, sell, and support SaaS products

I believe AI will change this.

In the next 5 years, I wouldn’t be surprised if a SaaS company clears $100M in revenue with fewer than 30 employees

Heck, it could happen with < 10 employees.

Now, I am not a VC, so I won’t predict which company could do that.

But as a company builder, I’ve loved using products this past year that have become a critical part of HeySam’s business — all built by teams with fewer than 20 employees when we started working with them.

That’s rare. You usually don’t rely on products with such small teams. But AI, automation, and the SaaSification of everything is changing how companies now scale. Today, you simply don’t need as many people to hit $1m in ARR as you did five years ago.

In fact, I think the smart approach now is to not hire unless proven wrong.

So, here’s a roundup of 5 companies HeySam runs on; all of which had fewer than 20 employees when we met them. 

I call them “One Table Companies” because everyone can fit around a single, albeit large, table.

These companies will all have an amazing 2025.

Here’s a quick rundown of the companies I will talk about:

Now, let’s explore how these five One Table Companies are redefining what it means to scale smartly in the age of AI.

Recall.ai (8 employees)

Recall.ai is the perfect example of an overnight success that was years in the making. Founders David and Amanda set out to create a real-time transcription tool for video conferences. That idea flopped, but the infrastructure they built to reliably join Zoom calls became Recall.ai 

We use Recall.ai to enable Sam, the AI Sales Engineer, to join calls so reps don’t have to add a human Sales Engineer just in case things get “technical”.

When we started using them in early 2024, they had just eight employees.

This small team built a great product that saved us months of infrastructure development and debugging to fast track our go-to-market. I’d argue that Recall.ai has done more to damage Gong’s market position than anyone else.

They’re starting 2025 with 19 employees and $10m+ in ARR. That’s a VERY healthy >$500k/employee ARR.

They hired Justin Bullock from Envoy as their first VP Sales in December 2024, so I bet they’ll have a great 2025.

‍

‍

Integration App (18 employees)

Engineers don’t like building integrations. They hate maintaining them even more. But, most software needs to integrate with others. It’s an expensive problem. How expensive? Salesforce paid $6.5B for Mulesoft, an iPaaS.

Daniil Bratchenko created Integration App to make it easy for SaaS companies to build & maintain product integrations. 

Integration App is riding the AI wave. AI companies are, after all, incredibly data-hungry

For instance, at HeySam, we use it to sync call intelligence that Sam extracts for every sales call to our customers’ Salesforce. Without them, we’d spend months building it ourselves or bleed money to an Apex consultancy. We highly recommend them.

Their team of 16 people has built over 1500 connectors. That’s a lifetime’s worth of integration work.

I don’t know their revenue, but I’d guess they are north of $1M ARR.

Amazing product built by a One Table Company. 

‍

Anysphere aka Cursor (~ 15 employees)

Four MIT grads launched Cursor and sucked the air out of the AI Coding Assistant market.

At a very high level, Cursor is a code editor with ChatGPT and Claude embedded directly into it. Think of it as an AI-first IDE.

In August 2024 – less than 10 months after raising a seed – they raised a $60M Series A and 40 million users. Four months later, they raised a $100m Series B. Their implied ARR is north of $50m. Just insane growth!

Our small engineering team at HeySam loves it. Cursor saves us 10%-20% of development time 

While their employee count isn’t public, I estimate they have fewer than 15 people. 

Cursor's incredible success is a testament to what small, focused teams can achieve; it’s both inspiring and humbling.

‍

‍

RB2B (~ 6 employees)

Moving to GTM tech, RB2B has the type of cult following most companies dream of.  Adam Robinson bootstrapped RB2B from 0 to $4m in 9 months with just seven employees, all without raising VC funding.

RB2B identifies your anonymous website visitors and pushes their LinkedIn profiles to Slack in real time. That’s it. But that simple idea, combined with Adam’s personal brand and audience, has created a viral growth engine.

Adam’s willingness to share struggles openly, like how RB2B is stuck at the start of 2025, sets him apart. This authenticity has been key to growing RB2B organically.

RB2B is a key part of our martech stack, and I’m confident Adam will find a way to get RB2B unstuck and hit it out of the park in 2025.

‍

HeyReach (19 employees)

HeyReach is a LinkedIn outreach tool that’s built for agencies and teams. 

Think of all the founders and sales people sending you connection requests and inMails on LinkedIn.

They’re not doing this manually. They use HeyReach.

It’s been a key part of our demand generation stack at HeySam. I’m a bit biased because HeySam and HeyReach are like cousins =)

When I started using their product, they had 19 employees and $2.4M in ARR. By the end of 2024, they had grown out of  the “One Table Company” stage, but I still included them because they are awesome.

‍

‍

Wrapping Up

There you have it — five One Table Companies that I loved using this past year, all poised for a stellar 2025.

If any of these are relevant to your domain, I highly recommend checking them out.

I wish more companies would grow their teams slowly, burn less capital, and stay at the One Table Company level. Staying small brings second-order benefits: speed, performance, and focus

What One Table Companies are you keeping an eye on in 2025?

‍